Because we are movingfutures. We move the future of organizations by re-doing strategy, not just rethinking it. We are united by our roots in the scientific debate on strategic issues. This includes not only the core area of strategy but also related fields such as entrepreneurship, innovation, and psychology. At the same time, we are experienced implementers and have experienced the daily challenges of strategy work for many years in various industry, consulting and start-up positions.
We see ourselves as the often-missing bridge between sound (but often too abstract) management research and applied (but often too superficial) strategy work in companies. We are convinced that many companies can benefit from this.